I still haven’t jumped into the real-time location game. Friends have attempted to get me to try out Foursquare or Gowalla. Call me crazy, but I’m just not that into the idea of broadcasting daily whereabouts to friends. However, Facebook may just change my mind. (via Tech Crunch)
At the very least, this piques my interest. Especially from the small business advertising aspect. While positively intrusive, and very Minority Report, I don’t mind the idea of being served ads based on my location. If I’m passing by Melt, it would be great to know about the specials. The only difference between this and a Tweet/email blast is the fact that someone would know my exact location. Is this ripe for abuse? Sure. But is there value to this concept? Absolutely.
The first service to effectively change the way I shop/spend money by using targeted location-based advertising wins a gold star.
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